For a while, I’ve promised a list of the tools I often use while undertaking social media assignments but I never got around sharing it. Find a below a table where I’ve outlined the name of the tool (with a link), the channels you can use it on and the reasons you should use it !

Name Channels Usage
Hootsuite Twitter, Facebook, LinkedIn, Instagram, Flickr Channels management (reporting, scheduling, monitoring)
UbervU online/media monitoring tool
What Do People Really Say About Your Brand Online?
SocialBro Twitter Targeting, engagement, analytics, management: DM campaign, analyze the best times to tweet, community stats and forecasting, integrate with Hootsuite, track conversation, , visualize on a map AIF’s twitter lists according to chosen filter….
CrowdBooster Gathers data from your Facebook and Twitter feeds (prediction, impressions, reach…).
LinkTally How many times was a link shared on social media?
Topsy Twitter Search, monitoring analytics (after an event)
TweetReach Twitter How far did your tweet travel?
SocialBaker Facebook, Twitter, Google+, LinkedIn and YouTube SM network statistics and analysis
SocialMention Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos …
Facebook Insights Facebook
Simply Measured Simply Measured provides easy Social Media Analytics and Measurement for data-driven agencies and brands. Aggregate social media data and create reports.
Klout Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.
JustUnfollow Instagram, Twitter Find your Instagram and Twitter unfollowers. Gain followers and grow your Twitter and Instagram network by following the right people.
Social Mention Monitor SM sites and looks at strength, sentiment, passion and reach.
Twazzup Monitoring tool for beginners
Addictomatic Industry developments and brand reputation (focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, etc…)
HowSociable Measure yours and your competitors’ SM presence – break down scores for different SM platforms, allowing to see which is best (Free: LinkedIn, WordPress, Youtube. Pro: Facebook, Twitter, Instagram)
IceRocket Blog, twitter and facebook monitoring in 20 languages
Bitly Shortening links, real time analytics.
TinyURL Links shortener
Social Effort Scale Twitter, Facebook, Instagram Are you trying too hard on Social media?
Youseemi Mesurez votre présence sur le web et découvrez votre indice de visibilité
SocialShare Flairez le buzz et repensez vos contenus (integrate with hootsuite)
Likealyzer Facebook
Twitter Analytics Twitter Measure and boost your impact on Twitter.
EdgeRank Checker Facebook Facebook ranking
SpredFast Measure data gathered from Facebook, Twitter, YouTube, and Flickr: how many people you’ve reached and whether or not your target audience is engaging with you and optimal posting times.
TweetBinder Twitter Twitter analytics tool
Social Flow SocialFlow is a software company that increases distribution of content by analyzing user behavior and optimizing each post based on real-time data
Twtrland Find influencers
Twitonomy Analytics and much more – overall view
TweetLevel Find out your competitors influence type and score What topics are my competitors talking about?
Tweetstats Find out when tweets are sent
Twitter Counter Stats
Twitaholic Who am I competing against
FollowerWonk Show me detailed follower analytics
MentionMap Analysis of who a person is communicating with their most recent tweets
Buffer Buffer – Analytics on links shared
Tweriod What time of time should I send my tweets
Social Sprout Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.
TweePi Twitter Flush the unfollowers, reciprocate, cleanup the inactives, force to unfollow you, follow new tweeps
SocialOomph Schedule tweets for the entire day and auto-follow your new followers, so you can something other than schedule tweets and follow people
ClockTweet Plan your tweets
Add This Drive traffic
Bunkr Create & share easily your presentations

We cannot complain about what they think of us until we start telling them about us.

A bientôt, – Sarah C.